Fresh Hope Care came to us with a blank slate, wanting to begin a journey to redefine and reimagine their brand and how video would play a part in that. They didn’t want to follow the same style or format as other aged care providers, and challenged us to come up with something ‘fresh’. Something that would highlight their uniquely human approach to care. Looking to emulate a young/hip approach, we wrote a spoken word poem about the beauty of caring for older people. We also arranged the voice over for this. The outcome, I think, was beautiful, and shows the power of video in bringing a brand to life. We also delivered a similar piece centred around the stories of the older people Fresh Hope Care look after.
Fresh Hope Care
We’ve worked with Mike for a number of years and he has consistently delivered solutions that not only meet the brief, but show a deep understanding of our organisation. He never fails to capture the essence of a story, which has been essential to our approach with video content.
