We created three different lengths of this video (30sec, 50sec and 80sec) which could be used to help sign people up to RSB’s PupStars campaign, which was aiming to sign up fee-paying members or ‘PupStars’ by offering them a series of products, including training videos on ‘how to train their dog’.
The above video was added to the end of each training video to get people to sign up to the campaign. This initiative was very successful in attracting new fee-paying supporters to RSB.
