In 2016 while on honeymoon in Africa Creative Director of Give Media, Mike Worsman was asked to create a series of videos depicting the work of Australian aid across the continent. Eventually he created eight videos for use on Instagram, Facebook and YouTube that powerfully illustrated a variety of ways and means by which these Australian Government funded programs were helping millions of people across various African nations.
A number of these videos, namely Grandma Martha and Joseph (the fashionista) had tens of thousands of views on Facebook and were used to help launch a number of campaign events.
