In June 2015 we created this campaign video for World Vision Australia’s Youth Movement (VGen) who approached us with a rough concept and script for a video they wanted to launch on World Day Against Child Labour. We then worked with VGen to organise the shoot, before sitting down to edit the piece. The final step was meeting with VGen Directors to help them put together a strategy and promotional materials to get the video shared and distributed as widely as possible.
The youthful vibe and engaging music and vision helped to ensure that this video was viewed by tens of thousands of young people across Australia on World Day Against Child Labour on Friday 12 June.
